Going Global: Leveraging US Trade Policy for International Success


The Key-program Sponsor for the March 9th event is M3 Insurance.   

2021 will be a year of change in Trade Policy.  Join us on March 9th for this MITA webinar to learn more about the current status of US Trade Policy and what we should expect under new US leadership.  We will also hear how trade policy impacted the direction and decision making of Johnsonville as they globalized their operations.  


How does a company go from a domestic-only operation to owning multiple international production plants and a Chinese joint venture in just 20 years? They do it the Johnsonville Way!

   Cory Bouck, Regional Business Director, Asia-Pacific, Johnsonville

  Bob Fitzgerald, VP International business of Johnsonville

Cory Bouck, Regional Business Director, Asia-Pacific, and Bob Fitzgerald, VP International business of Johnsonville will share how trade policy – including tariff and non-tariff barriers and international trade agreements have informed their decision-making and global expansion. They will also discuss how trade measures like export support, research and buyer introductions, can help US companies get a leg-up on competition abroad.

Professor Jeremi Suri, Mack Brown Distinguished Chair for Leadership in Global Affairs The University of Texas – Austin, will examine the current status of US trade policies and international leadership initiatives at the start of a new presidential administration. What challenges and opportunities will the Biden administration inherit? How will the new administration handle these issues? Dr. Suri will examine likely pathways forward for US business leaders and others concerned with trade issues, and the possibilities for change in direction and focus in US trade policy. Also discussed: the roles of Congress, the courts, and, of course, state governments in making trade policy. 2021 will be a year of change, with both possibilities and challenges for international trade.

Who should attend:

  • CEO’s/Presidents
  • Business Owners
  • VP and Directors of Sales
  • Chief Marketing Officers

1:00 PM – 1:15 PM Welcome and Opening Remarks
1:15 PM – 2:00 PM Speaker Remarks
2:00 PM – 2:30 PM Q & A Session and Closing Remarks

Cost of Admission: FREE for MITA Members; $20 for Non-Members (registration is required for all participants).  

Note:  As a member, please insure your membership is up to date and please use the e-mail associated with your MITA membership when registering for this event.   


The Key-program Sponsor for the March 9th event is M3 Insurance.

MITA’s events are Co-sponsored by M.E. Dey Import-Export, Trek Bicycle and ABS Global.



Not a MITA member?  Join here and get access to this event for free.



Provide global know-how and information to our members.

Join MITA today


Create networking & educational opportunities on a wide variety of international topics. 

Discover MITA events


Provides current, relevant and vital international trade information and resources.

Make Valuable Connections

MITA is a Madison, Wisconsin-based organization with the simple goal to connect and provide global know-how and resources to its members. MITA provides international trade information to the organizations and individuals looking to expand their international reach. From trade agreements to export documentation to economic trends and prevailing world issues, MITA keeps its members “in the know.”

Helping Companies Succeed in Today’s Global Economy

The Madison International Trade Association (MITA) provides critical resources to EMPOWER Wisconsin manufacturers, organizations and individuals to succeed globally. Our mission is to foster a better understanding of the issues, practices, information, legislation and trends that affect and influence all aspects of global trade.