CROSSOVER: How, Why, ROI – Trade Compliance across the Company



Event date/time: February 14, 2023 from 11:30am – 4:00pm

UW Fluno Center Skyview Room, 601 University Ave, Madison, WI (this is an In-person only event).

Thank you to our Event Sponsor:  M.E. Dey & Co.    

Trade compliance is at the core of import/export operations. It supports successful global trade throughout all disciplines- sales, logistics/transportation, finance, legal, R & D/engineering procurement, I.T., supply chain, customer service!  Compliance is a partner but too often seen as a barrier.

 Is there a good strategy and practical approach that moves compliance from the sidelines to the front row across all the functional areas of the company?  Can you demonstrate the ROI of good trade compliance? How do you gain the commitments required to achieve it?

Presenters will share integration approaches and must-know tips to increase the compliance voice with other departments strengthening the company’s overall trade agenda. Then, share and explore experiences in Strategic Networking with the speakers and with peer leaders in the compliance community. Discuss how-to’s, challenges / solutions for improving the company’s understanding of your role and hot topics. 

Strategic Networking will be the winner’s circle of the day!


11:30 AM – 12:00 PM       Registration and Lunch

12:00 PM – 12:15 PM       Opening and Sponsor Remarks

12:15 PM – 12:45 PM       Keynote Address: Jenny Patzlaff, Director, Supply Chain Practice at UW-Madison E-Business Consortium:
Global Trade Management & Compliance- Collaboration Strategies Advancing Your Company’s Trade Agenda

12:45 PM – 3:00 PM       Speaker Presentations (Milwaukee Tool, Orbis, Promega)

3:15 PM – 4:00 PM          Strategic Networking with speakers/subject experts

MITA and UWEBC* are collaborating at The Fluno Center on February 14. UWEBC is hosting its Trade Compliance Special Interest Group (SIG):  learn more about the UWEBC event from 9a-11a at, just prior to our MITA event. The first 5 MITA Members registered for MITA’s 11:30a-4p event and also interested in attending the UWEBC event, may be eligible for a guest pass to the UWEBC event. After you review their SIG event, please contact UWEBC’s practice director, Jenny Patzlaff to learn more.

*UWEBC is UW-Madison’s EBusiness Consortium


11:30AM-12:00PM      Registration & Networking
12:00PM-12:15PM Welcome / Sponsor Remarks / Speaker Introductions














Keynote Speaker: Jenny Patzlaff, Director, Supply Chain Practice at UW-Madison’s EBusiness Consortium:

Global Trade Management & Compliance- Collaboration Strategies Advancing Your Company’s Trade Agenda




Susie Schroeder, Director Trade Compliance, Beth Almestica, Trade Compliance Analyst, Milwaukee Tool: RE-Engineering Compliance  




Mike Heindselman, Senior Director Global Logistics, ORBIS Corp.: $elling the C-Suite: Communicating Trade Compliance Value to the Broader Company


Olga Shturmakov, Manager Global Trade Compliance & Logistics, Promega Corp.: Compliance End to End: How We Do It!


2:35PM-3:15PM Q/A Panel Discussion with Speakers

3:15PM – 3:55PM   

Strategic Networking:

  • Ruth Girmscheid, International Customs Services, Inc.
  • Margaret Lange, ME Dey & Co.
  • Alison Jacobs, FTI Consulting
  • Chris Wojtowicz, SBDC-Global
  • Jenny Patzlaff, UWEBC
  • Susie Schroeder, Milwaukee Tool
  • Beth Almestica, Milwaukee Tool
  • Mike Heindselman, ORBIS Corp.
  • Olga Shturmakov, Promega Corp
  • Rikki Thomas Martin, Sub-Zero
  • Poonam Arora, Arnold Magnetics
  • Leticia Medina, Hy Cite Ent.
3:55PM – 4:00PM Closing remarks

For speaker bios click here.

Cost of Admission: In -person (with lunch included): MITA Members $50; Non-members $75; 



Event Sponsor:  M.E. Dey & Co. 

MITA’s events are Co-sponsored by its Platinum Sponsors:  M.E. Dey &Co, Trek Bicycle, FTI Consulting and Star7.


   Thank you DEC for your support.


Provide global know-how and information to our members.

Join MITA today


Create networking & educational opportunities on a wide variety of international topics. 

Discover MITA events


Provides current, relevant and vital international trade information and resources.

Make Valuable Connections

MITA is a Madison, Wisconsin-based organization with the simple goal to connect and provide global know-how and resources to its members. MITA provides international trade information to the organizations and individuals looking to expand their international reach. From trade agreements to export documentation to economic trends and prevailing world issues, MITA keeps its members “in the know.”

Helping Companies Succeed in Today’s Global Economy

The Madison International Trade Association (MITA) provides critical resources to EMPOWER Wisconsin manufacturers, organizations and individuals to succeed globally. Our mission is to foster a better understanding of the issues, practices, information, legislation and trends that affect and influence all aspects of global trade.