Navigating the Opportunities and Challenges of Free Trade Agreements



Event date/time: March 12, 2024 from 1:00pm – 4:00pm (this is an in-person event only).

Location:  UW Green Bay – Sheboygan Campus (Acuity Technology Center, 1 University Dr, Sheboygan, WI 53081)

The U.S., Mexico, Canada Agreement (USMCA) went into effect on July 1, 2020. Though this landmark agreement created many opportunities for cross border trade between the U.S., Mexico, and Canada, it has created some competitive challenges for certain industries and trade practices. For example, exporters of dairy products trying to grow their business in Canada are usually met with Tariff Rate Quotas (TRQ) favoring Canadian processors.

Sam Allison, Director of Global Sales for Sartori Cheese, has been navigating these challenges since the beginning of the USMCA and will share his insights and company’s experience. As a participant in other Free Trade Agreements (FTA), Sam will also provide valuable insight into other markets. Following Sam’s presentation, join other MITA members for a moderated discussion for other Wisconsin companies to share their insights and personal experience with FTA compliance.

After the program there will be a networking hour with sampling of Sartori’s award-winning cheeses paired with Wisconsin craft beers from Hinterland.


   Sam Allison, Director of Global Sales, Sartori Cheese

For more than a decade, Sam has been growing Sartori’s export sales around the world.  Food and specifically dairy products are a challenge to export to many international markets.  Sartori is one of the best know specialty cheese brands in many countries.



Julie Pojar, LCB, Director of Trade Compliance at Kohler Co. (Executive conversation panelist)

Julie Pojar is responsible for Kohler Co.’s Trade Compliance organization. She leads the development, implementation, and governance of strategic initiatives and policy to oversee and manage all aspects of regulatory trade compliance for Kohler Co., including the establishment of a Global Trade Compliance Center of Excellence. Julie has over 20 years of progressive experience in trade compliance, supply chain security, and international logistics experience including both import and export trade compliance strategy creation and implementation, free trade agreements, foreign trade zone establishment and administration, export controls, and Customs Trade Partnership Against Terrorism program management.

  Mark Rhoda-Reis, Director, Export and Business Development Bureau DATCP (Discussion Moderator)

1:00 PM – 1:30 PM  Registration and Welcome Network
1:30 PM – 3:00 PM Speaker Remarks and Q & A Panel Session
3:00 PM – 4:00 PM Closing Remarks, WI specialty cheese and craft beer pairing, and networking

Cost of Admission:  $15 for MITA Members; $25 for Non-Members (the fee includes the networking hour with sampling of Sartori’s award-winning cheeses paired with Wisconsin craft beers from Hinterland).

UW Green Bay is the in-kind sponsor for the event venue.

The Key-program Sponsor for the March 12 event is M3 Insurance   



MITA’s events are Co-sponsored by its Platinum Sponsors:  M.E. Dey &Co, WEDC, FTI Consulting and Star7.




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MITA is a Madison, Wisconsin-based organization with the simple goal to connect and provide global know-how and resources to its members. MITA provides international trade information to the organizations and individuals looking to expand their international reach. From trade agreements to export documentation to economic trends and prevailing world issues, MITA keeps its members “in the know.”

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